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Building Strategic Roadmaps

Create actionable 90-day plans that drive measurable results

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Learning Objectives

Design effective 90-day strategic roadmaps

Prioritize initiatives using impact vs. effort matrix

Set measurable KPIs and success metrics

Align resources and track milestone progress

1

The Power of 90-Day Planning

Strategic roadmaps transform vision into action. The 90-day framework provides the perfect balance between long-term vision and short-term execution.

Why 90 Days?

⏱️
Right Timeframe

Long enough for impact, short enough to maintain focus

🎯
Clear Milestones

Quarterly goals align with business cycles

🔄
Agile Adaptation

Frequent review allows course correction

Pro Tip: Break your annual vision into four 90-day sprints. This creates momentum while allowing flexibility to adapt to market changes.

2

Prioritization: Impact vs. Effort Matrix

Not all initiatives are equal. Use the Impact vs. Effort matrix to identify your highest-value activities.

The Priority Matrix:

🚀
Quick Wins
High Impact, Low Effort
Do First - Maximum ROI
🎯
Strategic Projects
High Impact, High Effort
Plan Carefully - Major Initiatives
⚡
Fill-Ins
Low Impact, Low Effort
Do When Available
🚫
Time Wasters
Low Impact, High Effort
Avoid or Delegate
← Less Effort More Effort →
← Less Impact | More Impact →
Example Prioritization:
  • Quick Win: Update website copy (2 days, +15% conversions)
  • Strategic: Build mobile app (3 months, +40% market reach)
  • Fill-In: Organize documentation (1 week, minor efficiency gain)
  • Time Waster: Manual reporting (ongoing, replaced by automation)
3

Setting KPIs & Success Metrics

Every initiative needs measurable success criteria. Use SMART goals to ensure accountability and track progress.

SMART Goals Framework:

S
Specific

Clearly define what you want to achieve

Example: "Increase monthly active users to 10,000"

M
Measurable

Include concrete numbers and metrics

Example: "Achieve 25% conversion rate on landing page"

A
Achievable

Set realistic goals within your resources

Example: "Launch MVP with core features (not full platform)"

R
Relevant

Align with overall business objectives

Example: "Improve customer retention (supports revenue growth)"

T
Time-bound

Set clear deadlines and milestones

Example: "Complete by end of Q2 2025"

4

Month-by-Month Roadmap Structure

Break your 90-day plan into monthly phases, each building on the previous month's achievements.

1
Month 1: Foundation & Discovery
Market research and customer validation
MVP development and testing
Team alignment and resource allocation
KPI: Complete 20 customer interviews, Build core feature set
2
Month 2: Build & Refine
Product refinement based on feedback
Marketing strategy development
Beta testing with early adopters
KPI: 100 beta users, 70% feature completion
3
Month 3: Launch & Scale
Official product launch
Marketing campaign execution
Performance monitoring and optimization
KPI: 1,000 active users, $10K MRR, 80% customer satisfaction

Review Cadence: Weekly check-ins for progress tracking, monthly reviews for course correction, 90-day retrospective for lessons learned.

Key Takeaways

  • 90-day roadmaps balance strategic vision with tactical execution

  • Prioritize using impact vs. effort to maximize ROI

  • SMART goals ensure measurable progress and accountability

  • Monthly phases create natural checkpoints for adjustment

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